| Brand policy
BembergCell’s identity is communicated through the new corporate brand. A symbol combining Bemberg’s century of history - a brand that is recognised worldwide as a synonym for excellence in yarns – with modern graphics.
All the yarns by BembergCell will benefit not only from the historical prestige of their origin, but also from the renown and top quality of the Bemberg brand that will characterise their exclusive offer on the markets.
BembergCell’s partners will count on a brand that is:
a. of high added value, guaranteeing quality, reliability and environmental-friendliness. And entirely made in Italy.
b. recognised throughout the textile industry down to end consumers, thanks to a constant communication activity.
c. able to express and provide added value to the commercial proposals of the whole industry.
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