Communication is integrated and intended for all those in the trade, down to end consumers. Communication activities aim at diffusing and highlighting the pluses of BembergCell’s products benefiting the whole value chain, through:
a. Institutional and product advertising in daily papers, specialised press and trade magazines
b. Articles published in trade magazines
c. Presence at the main international yarn and fabric exhibitions and events
d. Information mailings, cards, printouts, colour cards and other information / promotional material
e. Projects for textile and fashion teaching such as training courses and the creation of scholarships
f. Organisation of meetings with trade professionals in order to share trends and what’s new in the sector
g. Co-marketing actions
