The idea on which BembergCell is based is that of “being
an answer”. A new player in the industrial textile scene is
born as the result of the union of three different manufacturing
companies – Bemberg, Novaceta and Nuova Rayon – and
as the first and only European group for cellulosic fibres. This
organisation – a totally Italian business project –
makes it possible to meet the growing and continuously changing
market requirements through a complete range of fibres, strong innovation
skills, and the ability to give high quality tailored solutions.
In short, a top quality answer.
The reasons for this new organisation
The distinctive character of this wholly Italian industrial group, the only one gathering Cupro, Acetate and Viscose cellulosic fibres together, reveals the solidity and the great potential of its competitive position in the global market.
Through a wide range
of products with “natural” connotations, BembergCell
is able to respect people’s needs, the quality of their lives
and their surrounding environment.
Innovation is focused on the exclusive association of the three
fibres and is assured by the strong orientation towards R&D
activities, inherited from the history of the three constituent
partners of BembergCell. The innovation skills are not only focused
on products, but also oriented to service and to the approach to
market.
BembergCell is able to recognize the latest developments, both in
materials and in fashion trends, to constantly keep up to date its
own product range.
The fame of the Bemberg brand is capitalised on with the aim of
giving recognition and prestige to the whole product range of the
three cellulosic fibres.
This range of characteristics will bring to customers the values
of a partnership able to redefine their competitive positioning
in a market which is undergoing major changes.
The quality of processes and BembergCell products is certified by
ISO and OEKO-TEX systems.
