A new approach: an action putting the customer at the heart of the process. The transition from a product-focused to a customer-oriented approach brings about not only a cultural and strategic change, but also modifications in terms of proposals and tools:
a. Unique skills in the individual fibres, combined with research into how they interrelate, make it possible to meet modern requirements in terms of application and fashion design.
b. An in-house work group composed of experts is entirely devoted to the study and development of solutions, in line with fashion trends and oriented towards the search for new specialties.
c. R&D activities are carried out in close co-operation with customers and are based on a constant and intense dialogue.
d. The use of trend analysis studies makes it possible to develop both fabric and apparel collections in co-operation with international manufacturers and fashion designers.
e. External professionals work with BembergCell and its customers with a view to identifying new opportunities and the best solutions for product promotion and distribution in markets.
